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The Corporate Creative

The Corporate Creative PDF

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Author: Andy Epstein
Publisher: HOW Books
ISBN: 9781600614187
Size: 48.69 MB
Format: PDF, Mobi
Category : Design
Languages : en
Pages : 208
View: 7140


What Is a Corporate Creative? There is no unique branch of design known as in-house design, nor skills possessed solely by in-house designers. The corporate creative is a designer who simply works in an in-house environment. While there are benefits to working in a corporate environment (access to more resources, greater security, better benefits, more regular hours and camaraderie), in-house designers also have to deal with many frustrating and demoralizing challenges. This book focuses on key strategies and tactics to help you establish yourself and your team as powerful players in your company. Experienced in-house designer Andy Epstein shows you how to: Communicate clearly and effectively Hire and train a winning team &break; Work with other departments within the company Maximize efficiency within your group Cut through the red tape to create great design Surviving--and more importantly, succeeding--as a creative in the corporate environment requires you to be a project manager as well as a designer, a businessperson as well as a creative. The Corporate Creative provides all the tools you need to achieve success.

Corporate Creativity

Corporate Creativity PDF

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Author: Alan G. Robinson Sam Stern
Publisher: Berrett-Koehler Publishers
ISBN: 9781609941536
Size: 45.98 MB
Format: PDF, Kindle
Category : Creative ability in business
Languages : en
Pages :
View: 2207


A company's creativity is the source of new ideas that lead to everything from the tiniest improvements to dramatic innovations. Most companies are only too aware that their creative performance falls far short of potential. The problem is that they don't know what to do about it. Evidence shows that most creative acts are not planned for, and come from where they are least expected. It is impossible to predict what they will be, who will be involved, and when and how they will happen. This is the true nature of corporate creativity, and it is where a company's creative potential really.

Can Scorpions Smoke Creative Adventures In The Corporate World

Can Scorpions Smoke  Creative Adventures in the Corporate World PDF

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Author: Steve Chapman
Publisher: Lulu.com
ISBN: 129178683X
Size: 16.85 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 190
View: 4122


Imagination, creativity, improvisation and play are not words that adults normally associate with their work, but many secretly lament their absence in everyday life. They are also words that many of us wouldn't put at the top of our curriculum vitae either. However, the world is changing and the emergence of an Age of Applied Artistry is calling for modern organisations to take the development of these skills more seriously, as they become capabilities that are not just nice-to-have but essential for survival in the corporate world of the future. This book crashes together ideas from the world of Organisation Development (OD), gestalt psychology and improvisational theatre and distils them into some simple stories, concepts and practices that anybody and everybody can experiment with in order to awaken and unleash their own creative spirit. It is an unusual, entertaining and insightful mix of biography and field guide that helps defrost the little creative genius inside of us all.

A Handbook Of Corporate Communication And Public Relations

A Handbook of Corporate Communication and Public Relations PDF

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Author: Sandra Oliver
Publisher: Routledge
ISBN: 1134314485
Size: 27.80 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 480
View: 2067


A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues. With a refreshing new approach to this topic, the authors challenge reductionist views of corporate communication, providing persuasive evidence for the idea that without an organizational communication strategy, there is no corporate strategy. Written by an impressive list of international authorities, the text is well illustrated with contemporary case studies, drawing out the most pertinent best-practice outcomes of theoretically based applications. Its four sections cover: national communication international communication image, identity and reputation management the future for corporate communication theory and practice. This is an essential one-stop reference for all academics, practitioners and students seeking to understand corporate communication and public relations.

Corporate Creativity

Corporate Creativity PDF

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Author: Alan G. Robinson
Publisher: Berrett-Koehler Pub
ISBN: 9781576750094
Size: 38.39 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 277
View: 2037


Focuses on the elements that promote corporate creativity, from aligning staff to company goals to seredipitous ideas, with real-life examples from major companies

Liberating The Corporate Soul

Liberating the Corporate Soul PDF

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Author: Richard Barrett
Publisher: Routledge
ISBN: 1136014101
Size: 71.93 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 248
View: 408


The two most critical issues for business today, according to CEO's Barrett has worked with, are: "How to tap the deepest levels of creativity and the highest levels of productivity of our employees." In a world where competition has become global, successful companies are learning to build competitive advantage through their human capital. In the 21st Century, even that will not be enough. Success will also hinge on whether, in the eyes of the employees and society-at-large, the organization is a trusted member of the community and a good global citizen. Developing a values-driven approach to business is quickly becoming essential for financial success. Who you are and what you stand for are becoming just as important as what you sell. "More than simply a majestic vision, Richard Barrett's book brilliantly describes the ways and means for business leaders to create the compassionate and viable future we urgently need on our beautiful planet." -Godric E.S. Bader, F.R.S.A., Life President, Scott Bader Commonwealth Ltd. "If every corporate executive bought this book and assigned it for in-house management development courses, the world would become a better place." -Hazel Henderson, author, Building a Win-Win World and Creating Alternative Futures "As we approach the new Millennium the world seeks clear thinkers with visionary concepts to help unravel the challenges before us. Richard Barrett's inspiring new book Liberating the Corporate Soul weaves a rich tapestry balancing heart and soul with a practical down-to-earth corporate vision for the future." -Craig and Patricia Neal, Co-Founders, Heartland Institute "Liberating the Corporate Soul presents a convincing rationale for making ethical and socially responsible behavior the best foundation for building and maintaining a high performance, globally successful business." -Robert W. MacGregor, President, Minnesota Center for Corporate Responsibility "Liberating the Corporate Soul gives a powerful set of tools for organizational transformation. I highly recommend it." -Ann Svendsen, Consultant and author of The Stakeholder Strategy: Profiting from Collaborative Business Relationships "Practical advice to tap the source of creativity and innovation which every business seeks." -Ron Nahser, President and CEO of The Nahser Agency/Advertising, Chicago "The bold, practical blueprint we need for moving business to the next evolutionary level. Sweeping, brilliant a sense of the grandeur of the new paradigm of business." -Martin Rutte, President Livelihood, co-author Chicken Soup for the Soul at Work "Liberating the Corporate Soul is a must read for leaders who want to shape a government built on values, innovation, and greater efficiency." -Jody Zall Kusek, Director of Strategic Planning and Performance Management, U.S. Department of the Interior "Liberating the Corporate Soul achieves the impossible: it integrates the intangibles of ethics, vision, and consciousness into a tangible measurement system." -Marcello Palazzi, Bsc, Msc, MBA, Co-Founder and Chair, Progressio Foundation, The Netherlands "Liberating the Corporate Soul provides a paradigm shifting look at how business leaders can harness the creative potential of their staff and their organizations. The author concisely develops and explains several tools that will enable managers to create an organizational foundation that will foster alignment, accountability and strategic focus." -Tad McKeon, MBA, CPA, CQM, 1997 Senior Examiner, Malcolm Baldrige National Quality Award, co-author, Transforming Home Care: Quality, Cost and Data Management "This book has captured the true challenge of business today: nurturing values-based organizations to which employees and other stakeholders commit. It is also an excellent guide to achieving this goal which is proving to be the most important success factor of our times." -Margareta Barchan, CEO and President, CELEMI, Sweden "This book breaks new ground in helping business leaders take responsibility for the whole. It encourages us to build a better world through business." -George E. McCown, Co-Founder and Managing Partner, McCown, De Leeuw & Co., Chairman, World Business Academy "If you want to install in your company a climate of trust, harmony, creativity and vision . . . If you accept to be honest about your own values and ethics . . . Jump on this book, it is one of the best I know, linking a new vision with concrete and effective tools helping you to revitalize and reenchant your enterprise." -Marc Luyckx, Forward Studies Unit European Commission, Brussels

Creative Accounting Fraud And International Accounting Scandals

Creative Accounting  Fraud and International Accounting Scandals PDF

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Author: Michael J. Jones
Publisher: John Wiley & Sons
ISBN: 1119978629
Size: 10.20 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 566
View: 4034


Business scandals are always with us from the South Sea Bubble to Enron and Parmalat. As accounting forms a central element of any business success or failure, the role of accounting is crucial in understanding business scandals. This book aims to explore the role of accounting, particularly creative accounting and fraud, in business scandals. The book is divided into three parts. In Part A the background and context of creative accounting and fraud is explored. Part B looks at a series of international accounting scandals and Part C draws some themes and implications from the country studies.

Encyclopedia Of White Collar And Corporate Crime

Encyclopedia of White Collar and Corporate Crime PDF

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Author: Lawrence M. Salinger
Publisher: SAGE Publications
ISBN: 1452276161
Size: 78.98 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 1224
View: 330


Since the first edition of the Encyclopedia of White Collar and Corporate Crime was produced in 2004, the number and severity of these crimes have risen to the level of calamity, so much so that many experts attribute the near-Depression of 2008 to white-collar malfeasance, namely crimes of greed and excess by bankers and financial institutions. Whether the perpetrators were prosecuted or not, white-collar and corporate crime came near to collapsing the U.S. economy. In the 7 years since the first edition was produced we have also seen the largest Ponzi scheme in history (Maddoff), an ecological disaster caused by British Petroleum and its subcontractors (Gulf Oil Spill), and U.S. Defense Department contractors operating like vigilantes in Iraq (Blackwater). White-collar criminals have been busy, and the Second Edition of this encyclopedia captures what has been going on in the news and behind the scenes with new articles and updates to past articles.

Creative Destruction

Creative Destruction PDF

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Author: Richard Foster
Publisher: Currency
ISBN: 0307779319
Size: 29.49 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 384
View: 5869


Turning conventional wisdom on its head, a Senior Partner and an Innovation Specialist from McKinsey & Company debunk the myth that high-octane, built-to-last companies can continue to excel year after year and reveal the dynamic strategies of discontinuity and creative destruction these corporations must adopt in order to maintain excellence and remain competitive. In striking contrast to such bibles of business literature as In Search of Excellence and Built to Last, Richard N. Foster and Sarah Kaplan draw on research they conducted at McKinsey & Company of more than one thousand corporations in fifteen industries over a thirty-six-year period. The industries they examined included old-economy industries such as pulp and paper and chemicals, and new-economy industries like semiconductors and software. Using this enormous fact base, Foster and Kaplan show that even the best-run and most widely admired companies included in their sample are unable to sustain their market-beating levels of performance for more than ten to fifteen years. Foster and Kaplan's long-term studies of corporate birth, survival, and death in America show that the corporate equivalent of El Dorado, the golden company that continually outperforms the market, has never existed. It is a myth. Corporations operate with management philosophies based on the assumption of continuity; as a result, in the long term, they cannot change or create value at the pace and scale of the markets. Their control processes, the very processes that enable them to survive over the long haul, deaden them to the vital and constant need for change. Proposing a radical new business paradigm, Foster and Kaplan argue that redesigning the corporation to change at the pace and scale of the capital markets rather than merely operate well will require more than simple adjustments. They explain how companies like Johnson and Johnson , Enron, Corning, and GE are overcoming cultural "lock-in" by transforming rather than incrementally improving their companies. They are doing this by creating new businesses, selling off or closing down businesses or divisions whose growth is slowing down, as well as abandoning outdated, ingrown structures and rules and adopting new decision-making processes, control systems, and mental models. Corporations, they argue, must learn to be as dynamic and responsive as the market itself if they are to sustain superior returns and thrive over the long term. In a book that is sure to shake the business world to its foundations, Creative Destruction, like Re-Engineering the Corporation before it, offers a new paradigm that will change the way we think about business.

Business Transformation Strategies

Business Transformation Strategies PDF

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Author: Oswald A J Mascarenhas
Publisher: SAGE Publications India
ISBN: 813210501X
Size: 60.33 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 657
View: 1295


A resource for industry professionals and consultants, this book on corporate strategy lays down the theories and models for revitalizing companies in the face of global recession. It discusses cutting-edge concepts, constructs, paradigms, theories, models, and cases of corporate strategic leadership for bringing about transformation and innovation in companies. Each chapter in the book is appended with transformation exercises that further explicate the concepts.

The Business Side Of Creativity The Complete Guide To Running A Small Graphics Design Or Communications Business Third Updated Edition

The Business Side of Creativity  The Complete Guide to Running a Small Graphics Design or Communications Business  Third Updated Edition  PDF

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Author: Cameron S. Foote
Publisher: W. W. Norton & Company
ISBN: 9780393733280
Size: 13.97 MB
Format: PDF, ePub, Docs
Category : Design
Languages : en
Pages : 432
View: 6983


Hailed by one reviewer as the creative business "bible," and considered the authoritative book on the subject for over ten years, The Business Side of Creativity is back, updated and revised to include even more invaluable facts, tips, strategies, and advice for beginning creatives. Every year the market for creative services expands, but the competition is increasing even faster. Today, success hinges not on talent alone, but on a thorough understanding of the business side of creativity. The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, a successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of being successfully self-employed - from getting launched as a freelancer to running a multiperson shop to retiring comfortably, and everything in between. Sample business forms and documents to help put the information into practice are included in the appendixes, and are available for downloading at www.creativebusiness.com/bizbook.html. How should you organize? What should you charge? What marketing techniques yield the best returns? How do you know when it's right to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more and gives you practical, real-world answers and invaluable expert advice.

The Business Side Of Creativity

The Business Side of Creativity PDF

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Author: Cameron S. Foote
Publisher: W. W. Norton & Company
ISBN: 9780393730937
Size: 19.81 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 430
View: 4399


The Complete Guide for Running a Graphic Design or Communications Business, Updated EditionThe most comprehensive business companion available for those just starting out or expanding operations in the design field.This updated edition of an industry standard furnishes all freelance graphic designers, art directors, illustrators, copywriters, and design-shop principals with the tools needed to move ahead in the design business. From getting launched to running a multiperson shop to retiring comfortably, this book covers it all and includes sample business forms.

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