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Innovation And Marketing In The Video Game Industry

Innovation and Marketing in the Video Game Industry PDF

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Author: David Wesley
Publisher: CRC Press
ISBN: 131711650X
Size: 75.24 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 280
View: 2762


Video games have had a greater impact on our society than almost any other leisure activity. They not only consume a large portion of our free time, they influence cultural trends, drive microprocessor development, and help train pilots and soldiers. Now, with the Nintendo Wii and DS, they are helping people stay fit, facilitating rehabilitation, and creating new learning opportunities. Innovation has played a major role in the long term success of the video game industry, as software developers and hardware engineers attempt to design products that meet the needs of ever widening segments of the population. At the same time, companies with the most advanced products are often proving to be less successful than their competitors. Innovation and Marketing in the Video Game Industry identifies patterns that will help engineers, developers, and marketing executives to formulate better business strategies and successfully bring new products to market. Readers will also discover how some video game companies are challenging normal industry rules by using radical innovations to attract new customers. Finally, this revealing book sheds light on why some innovations have attracted legions of followers among populations that have never before been viewed as gamers, including parents and senior citizens and how video games have come to be used in a variety of socially beneficial ways. David Wesley and Gloria Barczak's comparison of product features, marketing strategies, and the supply chain will appeal to marketing professionals, business managers, and product design engineers in technology intensive industries, to government officials who are under increasing pressure to understand and regulate video games, and to anyone who wants to understand the inner workings of one of the most important industries to emerge in modern times. In addition, as video games become an ever more pervasive aspect of media entertainment, managers from companies of all stripes need to understand video gaming as a way to reach potential customers.

Marketing Of High Technology Products And Innovations

Marketing of High technology Products and Innovations PDF

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Author: Jakki J. Mohr
Publisher: Pearson Prentice Hall
ISBN: 9780136049968
Size: 33.44 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 538
View: 2142


The only text on the market that provides readers with the marketing information they need to successfully market high-tech products. Introduction to World of High Technology Marketing; Strategic Market Planning in; High-Tech Firms; Culture and Climate Considerations for High-Tech Companies; Market Orientation and Cross-functional (Marketing/R&D); Partnerships/Alliances and Customer Relationship Marketing; Marketing Research in High-Tech Markets; Understanding High-Tech Customers; Technology and Product Management; Distribution Channels and Supply Chain Management in High-Tech Markets; Pricing Considerations in High-Tech Markets; Marketing Communication Tools for High-Tech Markets; Strategic Considerations in Marketing Communications; Strategic Considerations for the Triple Bottom Line in High-Tech Companies MARKET: Marketing of High-Technology Products and Innovations provides comprehensive coverage of the latest academic research and leading-edge business practices to prepare readers for the unique challenges they will face when marketing high-tech products and services.

Open Innovation

Open Innovation PDF

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Author: Henry Chesbrough
Publisher: OUP Oxford
ISBN: 0191622729
Size: 38.18 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 400
View: 5372


Open Innovation describes an emergent model of innovation in which firms draw on research and development that may lie outside their own boundaries. In some cases, such as open source software, this research and development can take place in a non-proprietary manner. Henry Chesbrough and his collaborators investigate this phenomenon, linking the practice of innovation to the established body of innovation research, showing what's new and what's familiar in the process. Offering theoretical explanations for the use (and limits) of open innovation, the book examines the applicability of the concept, implications for the boundaries of firms, the potential of open innovation to prove successful, and implications for intellectual property policies and practices. The book will be key reading for academics, researchers, and graduate students of innovation and technology management.

The Video Game Industry

The Video Game Industry PDF

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Author: Peter Zackariasson
Publisher: Routledge
ISBN: 1136258248
Size: 19.53 MB
Format: PDF, ePub, Docs
Category : Games
Languages : en
Pages : 282
View: 3315


The Video Game Industry provides a platform for the research on the video game industry to draw a coherent and informative picture of this industry. Previously this has been done sparsely through conference papers, research articles, and popular science books. Although the study of this industry is still stigmatized as frivolous and ‘only’ game oriented, those who grew up with video games are changing things, especially research agendas, the acceptance of studies, and their interpretation. This book describes and defines video games as their own special medium. They are not pinball from which they grew, nor movies which they sometimes resemble. They are a unique form of entertainment based on meaningful interactions between individuals and machine across a growing sector of the population. The Video Game Industry provides a reference foundation for individuals seriously interested in the industry at the academic level. As a result, this book will serve as a reference in curricula associated with video game development for years to come.

Academy Of Management Annual Meeting

Academy of Management Annual Meeting PDF

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Author: Academy of Management
Publisher:
ISBN:
Size: 77.78 MB
Format: PDF, Kindle
Category : Industrial management
Languages : en
Pages :
View: 3317



Standardization Research In Information Technology New Perspectives

Standardization Research in Information Technology  New Perspectives PDF

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Author: Jakobs, Kai
Publisher: IGI Global
ISBN: 159904563X
Size: 47.99 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 300
View: 118


Standardization has the potential to shape, expand, and create markets. Information technology has undergone a rapid transformation in the application of standards in practice, and recent developments have augmented the need for the divulgence of supplementary research. Standardization Research in Information Technology: New Perspectives amasses cutting-edge research on the application of standards in the market, covering topics such as corporate standardization, linguistic qualities of international standards, the role of individuals in standardization, and the development, use, application, and influence of information technology in standardization techniques.

Company Profiles For Students

Company Profiles for Students PDF

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Author: Amanda C. Quick
Publisher:
ISBN: 9780787629380
Size: 41.78 MB
Format: PDF, ePub, Docs
Category : Business enterprises
Languages : en
Pages : 1585
View: 407


Covers more than 400 prominent companies most studied by students. Entries follow a standard set of rubrics to facilitate comparison between companies. Also included are company logos, illustrations and ticker symbols, current market share, new products, and where to write for an annual report.

Marketing And Innovation Management

Marketing and Innovation Management PDF

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Author: Elie Ofek
Publisher: Now Publishers Inc
ISBN: 1601983522
Size: 67.68 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 64
View: 389


Marketing and Innovation Management provides an understanding of what marketing can bring to the table when it comes to setting innovation strategy and proposes a way to approach research in this domain so that it has the intended effect of helping firms integrate the customer perspective.

Popular Culture And The State In East And Southeast Asia

Popular Culture and the State in East and Southeast Asia PDF

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Author: Nissim Otmazgin
Publisher: Routledge
ISBN: 1136622942
Size: 19.66 MB
Format: PDF, Docs
Category : Political Science
Languages : en
Pages : 210
View: 3474


This volume examines the relations between popular culture production and export and the state in East and Southeast Asia including the urban centres and middle-classes of Taiwan, South Korea, Japan, Singapore, Indonesia, Malaysia, China, Thailand, and the Philippines. It addresses the shift in official thinking toward the role of popular culture in the political life of states brought about by the massive circulation of cultural commodities and the possibilities for attaining "soft power". In contrast to earlier studies, this volume pays particular attention to the role of states and cross-state cultural interactions in these processes. It is the first major attempt to look at these issues comparatively and to provide an important corrective to the limitations of existing scholarship on popular culture in Asia that have usually neglected its political aspects. As part of this move, the essays in this volume suggest a widening of disciplinary perspectives. Hitherto, the preponderance of relevant studies has been in cultural and media fields, anthropology or history. Here the contributors explicitly draw on other disciplinary perspectives – political science and international relations, political economy, law, and policy studies – to explore the complex interrelationships between the state, politics and economics, and popular culture. This book will be of interest to students and scholars of Asian culture, society and politics, the sociology of culture, political science and media studies.

Big Bang Disruption

Big Bang Disruption PDF

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Author: Larry Downes
Publisher: Penguin
ISBN: 0698143388
Size: 66.92 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 272
View: 1266


It used to take years or even decades for disruptive innovations to dethrone dominant products and services. But now any business can be devastated virtually overnight by something better and cheaper. How can executives protect themselves and harness the power of Big Bang Disruption? Just a few years ago, drivers happily spent more than $200 for a GPS unit. But as smartphones exploded in popularity, free navigation apps exceeded the performance of stand-alone devices. Eighteen months after the debut of the navigation apps, leading GPS manufacturers had lost 85 percent of their market value. Consumer electronics and computer makers have long struggled in a world of exponential technology improvements and short product life spans. But until recently, hotels, taxi services, doctors, and energy companies had little to fear from the information revolution. Those days are gone forever. Software-based products are replacing physical goods. And every service provider must compete with cloud-based tools that offer customers a better way to interact. Today, start-ups with minimal experience and no capital can unravel your strategy before you even begin to grasp what’s happening. Never mind the “innovator’s dilemma”—this is the innovator’s disaster. And it’s happening in nearly every industry. Worse, Big Bang Disruptors may not even see you as competition. They don’t share your approach to customer service, and they’re not sizing up your product line to offer better prices. You may simply be collateral damage in their efforts to win completely different markets. The good news is that any business can master the strategy of the start-ups. Larry Downes and Paul Nunes analyze the origins, economics, and anatomy of Big Bang Disruption. They identify four key stages of the new innovation life cycle, helping you spot potential disruptors in time. And they offer twelve rules for defending your markets, launching disruptors of your own, and getting out while there’s still time. Based on extensive research by the Accenture Institute for High Performance and in-depth interviews with entrepreneurs, investors, and executives from more than thirty industries, Big Bang Disruption will arm you with strategies and insights to thrive in this brave new world.

Essentials Of International Marketing

Essentials of International Marketing PDF

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Author: Donald L. Brady
Publisher: Routledge
ISBN: 1317471202
Size: 78.86 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 432
View: 7176


Unlike other International Marketing texts, Essentials of International Marketing includes only the most important information that can be easily covered in one semester. The book covers all the key topics for an International Marketing course, but in a concise, no-nonsense manner that meets the needs of undergraduates..In addition to including all the basic topics, this affordable text also offers two unique chapters on the metric system and on countertrade that provide essential information for successful international marketers. Essentials of International Marketing has been extensively class-tested and is well crafted to serve as a learning tool and a ready reference for students. Each chapter includes an opening case vignette, learning objectives, plentiful exhibits and tables, a summary, key terms, and discussion questions.

Business Without Boundaries

Business Without Boundaries PDF

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Author: Don Mankin
Publisher: John Wiley & Sons
ISBN: 9780787977115
Size: 34.56 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 224
View: 1569


Traditional forms of collaboration are not sufficient for competingeffectively in the more complex and dynamic environment oftoday’s business world. Face-to-face meetings between peopleof similar backgrounds have given way to increasingly complexworking relationships. Organizations must be able to gain rapidaccess to knowledgeable people to meet constantly changingconditions and demands. More fluid, flexible, and easilyreconfigurable collaborative relationships are necessary to producethe innovations that can make or break organizations¾evenentire industries¾ and provide the opportunities that attractthe talented and motivated employees who will make the differencebetween success and failure. Business Without Boundaries helps managers addressthese challenges. The authors explore a number of wide-ranging,real-world cases to identify hands-on principles for successfulcollaboration. They offer managers and executives practical stepsand tools for creating, facilitating, and supporting complexcollaborations throughout their organizations. And they explain howto “team” across boundaries in the new global economy.The recommendations are specific enough to apply to particularforms of complex collaboration (for example supply chains, globalproduct development teams, interorganizational alliances) butgeneral enough to apply to new forms that have yet to emerge.

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