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Corporate Reputation Decoded

Corporate Reputation Decoded PDF

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Author: Asha Kaul
Publisher: SAGE Publications India
ISBN: 9351500462
Size: 35.15 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 328
View: 3848


Corporate Reputation Decoded is the first book of its kind that traces the journey of Indian companies in building corporate reputation (CR). The book addresses CR in the Indian context and is in response to the growing interest of companies in this area. The book explains the process of building, maintaining and strategising for CR. It also discusses various aspects of CR—company’s stakeholders, situations demanding CR interventions, and the impact of a company’s culture, ethics and leadership on its CR. The book expounds on these using Indian cases (Tata, Infosys, HUL, Reliance, Aditya Birla Group, HDFC, among others), which enhance the understanding of CR in India as well as benchmark CR best practices in India. The book is of major significance to CR practitioners, scholars, teachers, students and C-Suite professionals who will also find the techniques proposed in the book interesting as they can assess, evaluate, adopt and adapt strategies followed by other companies for reputation enhancement.

The Sage Encyclopedia Of Corporate Reputation

The SAGE Encyclopedia of Corporate Reputation PDF

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Author: Craig E. Carroll
Publisher: SAGE Publications
ISBN: 1483376524
Size: 70.69 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 1048
View: 1126


What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products/services, and performance dimensions and for regions. Such rankings resulted in competition between organizations and the alignment of organizational activities to qualify and improve standings in the rankings. In addition, today’s changing stakeholder expectations, the growth of advocacy, demand for more disclosures and greater transparency, and globalized, mediatized environments create new challenges, pitfalls, and opportunities for organizations. Successfully engaging, dealing with, and working through reputational challenges requires an understanding of options and tools for organizational decision-making and stakeholder engagement. For the first time, the vast and important field of corporate reputation is explored in the format of an encyclopedic reference. The SAGE Encyclopedia of Corporate Reputation comprehensively overviews concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and/or changing corporate reputations. Key features include: 300 signed entries are organized in A-to-Z fashion in 2 volumes available in a choice of electronic or print formats Entries conclude with Cross-References and Further Readings to guide students to in-depth resources. Although organized A-to-Z, a thematic “Reader’s Guide” in the front matter groups related entries by broad areas A Chronology provides historical perspective on the development of corporate reputation as a discrete field of study. A Resource Guide in the back matter lists classic books, key journals, associations, websites, and selected degree programs of relevance to corporate reputation. A General Bibliography will be accompanied by visual maps noting the relationships between the various disciplines touching upon corporate reputation studies. The work concludes with a comprehensive Index, which—in the electronic version—combines with the Reader’s Guide and Cross-References to provide thorough search-and-browse capabilities

The International Encyclopedia Of Organizational Communication 4 Volume Set

The International Encyclopedia of Organizational Communication  4 Volume Set PDF

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Author: Craig Scott
Publisher: John Wiley & Sons
ISBN: 1118955609
Size: 15.67 MB
Format: PDF, Kindle
Category : Social Science
Languages : en
Pages : 2592
View: 7035


The International Encyclopedia of Organizational Communication offers a comprehensive collection of entries contributed by international experts on the origin, evolution, and current state of knowledge of all facets of contemporary organizational communication. Represents the definitive international reference resource on a topic of increasing relevance, in a new series of sub-disciplinary international encyclopedias Examines organization communication across a range of contexts, including NGOs, global corporations, community cooperatives, profit and non-profit organizations, formal and informal collectives, virtual work, and more Features topics ranging from leader-follower communication, negotiation and bargaining and organizational culture to the appropriation of communication technologies, emergence of inter-organizational networks, and hidden forms of work and organization Offers an unprecedented level of authority and diverse perspectives, with contributions from leading international experts in their associated fields Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association. Online version available at Wiley Online Library Awarded 2017 Best Edited Book award by the Organizational Communication Division, National Communication Association

The Effective Presentation

The Effective Presentation PDF

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Author: Asha Kaul
Publisher: SAGE Publications India
ISBN: 9780761934134
Size: 67.32 MB
Format: PDF, Kindle
Category : Education
Languages : en
Pages : 227
View: 3041


Presents a guide to effective business presentations, with information on such topics as choosing content, duration, sequencing, understanding the audience, using visual aids, and delivery style.

The Great Depression And New Deal Documents Decoded

The Great Depression and New Deal  Documents Decoded PDF

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Author: Mario R. DiNunzio
Publisher: ABC-CLIO
ISBN: 1610695356
Size: 45.40 MB
Format: PDF, ePub, Mobi
Category : History
Languages : en
Pages : 329
View: 3035


The political ideas that resulted from confronting the crisis of the Great Depression and the New Deal of the early 20th century reshaped America. This documentary history collects a range of primary sources to illuminate this critical period in U.S. history. • Presents documents illustrating the Great Depression crisis and the New Deal response that enables readers to witness the clash of conservatism and liberalism in a time of crisis • Offers essays and notes that explain the documents—which include posters, articles, speeches, and court decisions—in the context of historical events • Provides a timeline that creates a background setting for a documentary history • Contrasts the ideas and actions of President Hoover against those of President Roosevelt

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Author: Sunzi
Publisher:
ISBN:
Size: 39.87 MB
Format: PDF, ePub, Docs
Category : Electronic books
Languages : en
Pages : 119
View: 173



Risky Business

Risky Business PDF

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Author: Jenny Rayner
Publisher:
ISBN:
Size: 80.95 MB
Format: PDF, Docs
Category : Business ethics
Languages : en
Pages : 58
View: 2610


Management, Risk assessment, Organizations, Enterprises, Quality and Management

Key Concepts In Marketing

Key Concepts in Marketing PDF

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Author: Jim Blythe
Publisher: SAGE
ISBN: 1847874983
Size: 35.78 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 219
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Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Each entry comprises of: -Definition -Summary -Broader discussion -Examples and illustrations -Key literature and further reading Introductory chapters serve to situate and introduce the topics.

Oral Communication In Technical Professions And Businesses

Oral Communication in Technical Professions and Businesses PDF

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Author: Diane O. Casagrande
Publisher:
ISBN:
Size: 26.25 MB
Format: PDF
Category : Technology & Engineering
Languages : en
Pages : 354
View: 6575



Business And Society

Business and Society PDF

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Author: Debbie Thorne McAlister
Publisher: Houghton Mifflin College Division
ISBN: 9780618072163
Size: 35.45 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 542
View: 4833


A brief alternative to other texts, Business and Society provides an overview of corporate citizenship in 12 chapters, with 10 cases that cover small, large, and non-profit businesses. Students--both undergraduates and MBA majors--will gain the skills and background knowledge necessary to make informed opinions about how organizations implement various strategies to fulfill their social and financial goals.Opening vignettes profile an organization or situation relevant to each chapter' s main focus so that students can preview key concepts. The authors revisit the vignettes throughout to clarify the examples in light of new ideas.Experiential Exercises at the end of each chapter promote higher-level learning and require students to apply, analyze, synthesize, and evaluate the concepts, practices, and benefits associated with corporate citizenship.The Instructor' s Resource Manual features several Behavioral Simulation Role-Playing Cases designed to develop teamwork and group decision-making skills.

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Author: Robert Greene
Publisher:
ISBN: 9789933908409
Size: 69.54 MB
Format: PDF, ePub, Docs
Category : Courtship
Languages : en
Pages : 686
View: 992



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